Olia Shade 7.0 Dark Blonde is a permanent hair color with a pure, dark blonde shade that allows natural tones to shine through and offers 100% gray coverage for long-lasting color on all hair types. It is recommended for those with natural hair between medium blonde and medium brown. This ammonia-free hair color is made with a 60% oil blend containing natural flower oils to improve hair texture and deliver vibrant color for visibly healthier, hydrated, and up to 3x shinier hair. It is also free of parabens, silicones, and phthalates and is certified by Leaping Bunny as cruelty-free and vegan.