50 Medium Natural Brown (Truffle) Permanent Hair Color benefits from a mix that exhibits natural tones subtly, while also nourishing and adapting to all hair textures for even, long-lasting color with full gray coverage. In the after-color conditioner, an exclusive fruit oil ampoule is combined with 5 carefully sourced oils to provide shine, silkiness, and nourishment to the hair. Utilizing new color boost technology, this dye deeply infuses the hair fiber with intense color, ensuring a rich, radiant look that lasts, while covering 100% of gray hair. The 97% natural origin conditioner preserves the color and protects against dryness. This product is certified by Leaping Bunny, ensuring it is cruelty-free and vegan-friendly.