Olia Shade 7.0 Dark Blonde is a permanent hair color that is best for those with natural hair between medium blonde and medium brown. It is made with a 60% oil blend with natural flower oils to reverse roughness and dullness and provide vibrant, long-lasting color with 100% gray coverage. This ammonia-free hair color delivers visibly healthier, hydrated, silky hair that is up to 3x shinier than uncolored, unwashed hair. It is also free of parabens, silicones, and phthalates and is Leaping Bunny certified, cruelty-free, and vegan.