L'Oreal Paris Permanent Hair Color 6.5G Lightest Golden Brown

Superior Preference Permanent Hair Dye Kit

For a gorgeous, fade-defying hair color with added dimension, the Superior Preference Permanent Hair Dye Kit is the perfect choice. Our innovative gel formula, paired with our Care Supreme Conditioner with Shine Serum, helps maintain vibrant color while providing silk-like smoothness and shine.

Fade-Defying Results

Since 1973, Superior Preference hair color kits have been the gold standard in maintaining vibrant, long-lasting hair color. With over 50 shades to choose from, you can find the perfect shade to suit your skin tone and hair type, from luminous red to cool ash blond to the deepest black.

L'Oreal Paris Hair Color

L'Oreal Paris offers a wide range of hair color options to suit every need. Our permanent hair color provides long-lasting, beautiful results, whether you're covering gray hair, giving yourself a bold new look, or trying a subtle ombre.

• Fade-Defying Superior Preference offers long-lasting, vibrant color.
• Bold, Stylish Feria provides bold, vibrant colors with a unique twist.
• Excellence Crème is designed for darker hair and covers gray effectively.

Long-Lasting Hair Color

Achieve beautiful, long-lasting hair color with L'Oreal Paris. Our hair color products come in various formulations—from permanent to semi-permanent and even temporary—to give you the exact look you desire. From covering gray hair to highlighting your natural highlights, we have the perfect shade for any occasion.

L'Oreal Paris Innovation

L'Oreal Paris is committed to integrating the latest technology with high-quality ingredients to deliver the best in hair color, hair care, styling, and makeup. Trust in our expertise to help you achieve stunning, long-lasting results.