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STRENGTHEN YOUR HAIR WITH 3-STEP SYSTEM: The 3-step Bond Enforcing System creates strong bonds and strengthens your hair, leaving it 5X* stronger after using this hair dye kit.
PROFESSIONAL RESULTS: Our hair color kit offers professionally-inspired high lift, capable of lightening hair up to 4 levels while reducing damage*. The 2-in-1 purple repair mask counters yellowing and enhances shine.
DESIGN FOR ALL TEXTURES: This professional hair dye ensures your hair feels soft and renewed. It maintains your curl pattern and natural texture, for a salon-like result at home.
LIFT AND TONE: Pearl blonde hair dye is perfect for dark hair shades. The oil-enriched formula with Anti Damage Complex* provides mild tone correction and nourishment.
EASY TO USE: The precision applicator makes applying this permanent hair dye simple. The pre-color serum, enriched with vitamin B6 and collagen, primes your hair for an even color result.
SUITABLE FOR LONG HAIR: For hair longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the best application.
HAVE QUESTIONS? For expert advice, contact one of our licensed stylists. Email us at [email protected] or call 1-800-350-3998 (Monday - Friday, 9 a.m. to 6 p.m. EST). You can also text us at 1-480-442-9074 for secure messaging.