Olia shade 5.0 Medium Brown is a natural, medium brown hair color that covers 100% gray effectively and creates long-lasting, vibrant, and radiant color on all hair types. It is ideal for individuals with natural hair color ranging from light brown to the darkest brown. This permanent hair color contains no ammonia and is formulated with a 60% oil blend enriched with natural flower oils. It not only enhances color but also improves hair texture by reversing roughness and dullness, resulting in visibly healthier hair that is hydrated, silky, and up to 3 times shinier compared to uncolored, unwashed hair. Additionally, this product is free from ammonia, parabens, silicone, and phthalates. It is certified by Leaping Bunny as Cruelty-Free and Vegan.